Merchants have taken notice of how the economics of high-volume, fast-moving consumer goods have changed in recent years.
Brand owners meet retailers’ requests with retail-ready solutions that range from large corrugated boxes with loose packages to smaller, notched paperboard boxes.
If you are in search of best quality shelf ready boxes, then you may contact some of the leading manufacturers who can offer you products at reasonable rates.
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Twelve best practices for retail-ready packaging are mentioned as follows
1.Remember the primary market drivers:
- The ideal retail-ready package is a shipping package which can be almost instantly shelf-ready.
- You need to understand and ask for all marketing input upfront.
- If possible, get shopping data from retailers.
- Throughout the package developing process, you need to keep all those relevant things in mind.
2. Engage suppliers early:
- Before starting the real project, you have to work closely with suppliers in order to improve the retail product SKUs and its features.
- Always ensure that you understand the customers’ requirements.
- You need to plan for a lead time in sorting out the problems along the way.
3.Mind your perforations:
- The type of perforation may affect the ease of tearing.
- The design and placement of a tear-off part may affect the strength of the package.
- One best practice while designing retail-ready packaging is to double-check that your new packaging design can work with the current packaging equipment.
4. Maximize the experience for retailer staff:
- Keep it simple.
- Do ethnographic research carefully and observe the retailer staff interaction with existing retail-ready packaging.
- Try to make the packaging intuitive.
- Too many parts and wordy instructions need to be avoided.
- Develop easy-to-follow graphic instructions.
- Construct a package which contains a reasonable quantity of product which can be loaded in a single action and is easy to swap out and dispose of with minimal waste.
- In order to avoid stock-outs, make reloading even with some quantity of product which is still in the retail-ready packaging.
5. Maximize the experience for consumers:
- Always design keeping the consumer in mind.
- Make sure that the consumer can easily eliminate the primary product package from the retail-ready packaging.
- Within a short span of time, you have to understand the consumer’s buying decision.
- When reaching into the retail-ready packaging, avoid sharp corners and edges for customer safety and comfort.
6. Go the extra mile for marketing:
- You need to make sure that the artwork fits the requisite parameters.
- In addition, the artwork must be repeated with colors which can be readily and easily matched.
- A best practice is to purchase a machine which is flexible enough to meet the consumer’s and the marketer’s ever-changing demands.
- You need to consider how the retail-ready packaging will look as it sells down with fewer packages on the shelf.
- Try to add branding and marketing messages which will mimic the primary package.
7. Compromise to align goals:
- While aligning goals, you need to compromise.
- You need to build up multiple mockups and test packages with drop tests to validate viability.
8. Invest in thorough design exploration:
- Start with the mandatory labelling elements on the retail-ready packaging first.
- After that, design around them.
- Reason being starting with a graphic element first can be counterproductive.
- One must use a collaborative approach in order to design a functional package which can be easily automated.
9. Present a conscientious structure:
- You need to avoid odd shapes and complicated packaging.
- Avoid standard stadium case packaging which does not perform well on shelf.
- Whenever possible, try to reduce the dimensional changes between SKUs and packaging.
- For example, if you have a series of cartons for the same product, but different counts, in that case only change one dimension, which can prevent changes in case dimensions.
10. Simplify the visual presentation:
- Without sacrificing package integrity, try to maximize the shelf presence.
- Limit the initial visual impact to one key message which shoppers will recognize.
- Make out a unique structure or innovative value-added opening function which might motivate consumers to pick up the package.
11. Do not skimp on printing:
- Flexographic printing on corrugated and paperboard boxes has increased in recent years.
- However, you need to make sure not to compromise the brand’s visual equity.
- Take care of brand impression.
- While choosing materials, think about shelf wear and its impact on shelf appearance.
12. Sweat the details:
- In-the-field testing is a must to avoid failures with packaging.
- If possible, invest in ISTA certification.
- Use only certified materials.
- Keep records of objective evidence of certification.
- Double-check the entire retailer’s specifications that include pallet type, height, weight, signage, materials etc.
- Consider quality control camera inspection to make sure that the right materials are used and the right UPC code is present on every package.
- You need to plan: keep in mind all the potential variables.
Kapco packaging is a leading shelf ready boxes manufacturer in India. We provide a cost effective solution to all our clients.
When you become our client, our people will work with you and ensure that you receive the best packaging solution that meets your requirements.
Your packaging experience would be truly satisfying, so you will be a return customer and hopefully recommend us to others.